The Lakelands On Bowen

THE MANDATE

Generate a full brand framework for an ecologically-conscious, masterplan development focusing on Phase 1 – 11 home sites representing an exceedingly rare early offering.

THE STRATEGY

Create a brand that is authentic to the Bowen Island community. Build a sense of magic and emotional aura – the glow of the lake, the freshness of the woods, and the warm human stories of this place.

WE CREATED

A brand with careful balance between the deep roots of the Bowen Island experience, and a sense of branching out into the next chapter. Pulling inspiration from the nostalgic spirit of a postcard, the brand creates the sense of an ever-lasting getaway.

NAMING & STRATEGY

BRAND IDENTITY

ORIGINAL PHOTOGRAPHY

SITE SIGNAGE

WEBSITE

STATIONERY

DIGITAL AD CAMPAIGN