The Bend By RNDSQR

THE MANDATE

The Bend is RNDSQR’s first addition to Winnipeg, stationed in a National Historic site, the Exchange District. We were tasked with creating a brand that brings a sense of momentum to the 210 rental apartments, that surround a restored 16,000-square-foot heritage building.

THE STRATEGY

Flip the script on the stigma of rental properties, and instead embrace the sense of independence and cadence that comes with a temporary space.

WE CREATED

A brand that embodies our ever-bending
lifestyles, which was executed through all marketing touch-points, both on and off the property.

BRAND STRATEGY

BRAND IDENTITY

FOLD-OUT BROCHURE

PHOTOGRAPHY CONCEPT, ART DIRECTION, CAPTURE

SOCIAL ASSET DESIGN & EXECUTION

BEER LABEL DESIGN

MURAL ART CONSULTATION 

PROJECT LANDING PAGE AND FULL WEBSITE

Created at Daughter Creative 

thebendwinnipeg.com