TESORO By Concert Properties
THE MANDATE
Tesoro offers elite waterfront homes, perched on False Creek – an inlet around which the whole city hinges. With stunning views and unheard-of attention to design details, Tesoro is truly a rare offering in the city.
THE STRATEGY
The Tesoro buyer is worldly, cultured, and cultivated. To appeal to this sensibility, we would need to change the way real estate speaks to the market.
WE CREATED
A signature series of custom artworks would form the foundation for the identity, making a bold yet subtle statement. From there, the entire suite of campaign materials spared no expense.
BRAND STRATEGY
BRAND IDENTITY
BROCHURE
VIDEO CONCEPT, STORYBOARD, CAPTURE
PRESENTATION CENTRE DESIGN & EXECUTION
PROJECT LANDING PAGE AND FULL WEBSITE
Selected Works
ArtworkProject type
The BendProject type
West 4th Kitchen & Wine BarBranding
Sebastian & CoBranding
The WingmanBranding
GoodphyteBranding
The Lakelands On BowenBranding