The Wingman

THE MANDATE

The town of Grand Forks BC’s beloved brewery has opened a food truck that is permanently stationed at the front of the establishment. Rather than creating a sister brand, the brewing team was looking to fashion a stand-alone brand.

THE STRATEGY

We brought The Wingman persona to life through illustrations that are inspired by the simplistic, yet exaggerated art direction of comic books from the 1920s. And enforced this concept with expressive colour-ways, and characterful typography.

WE CREATED

We created a brand that revolves around the idea of visually communicating good times and good eats in a laid-back, charming manner.

BRAND STRATEGY

BRAND IDENTITY

SIGNAGE EXECUTION

FOOD TRUCK WRAPPING

FOOD PACKAGING