Pizza Pizza: Bipartisan Wings 

THE MANDATE

Build on the “Everyone Deserves Pizza” platform by creating a campaign that expands into wings, reminding Canadians once again that there’s room for everyone at Pizza Pizza.

THE STRATEGY

Bring Canadians together with a new offering that bridges the gap between opposing sides: Bipartisan Wings—aimed to unite Canadians by bringing Left and Right chicken wings together in one box.

WE CREATED

A staged campaign of separate Left and Right Wings attack spots, all leading up to the big reveal of the harmonious Bipartisan Wings. These spanned across social, television, and strategic OOH placements.

SOCIAL MEDIA 

CAMPAIGN EXECUTION

OOH PLACEMENTS

PRODUCT PACKAGING 

Pizza Pizza: Dip Keg

THE MANDATE

Create a campaign that works as a playful nod to the fun and carefree spirit of campus life, while reinforcing the company's belief that everyone deserves good food, good times, and a place to belong.

THE STRATEGY

Invite pizza fans to join Canada’s newest Greek society, Pie Pie (ΠΠ), by pledging their allegiance. A select few winners will receive a fully catered pizza party, headlined by the legendary Dip Keg — the hottest item on campus this fall.

WE CREATED

The ultimate party essential for students and pizza lovers alike: the Dip Keg — a party-sized keg filled with Pizza Pizza’s famous Creamy Garlic dipping sauce. This latest creation invites Canadians to elevate their pizza game and take campus parties to the next level.

SOCIAL MEDIA 

CAMPAIGN EXECUTION

OOH PLACEMENTS

PRODUCT PACKAGING

Created at Zulu Alpha Kilo

pizzapizza.ca