Basin Glacial Waters
Fairmont Chateau Lake Louise

THE MANDATE

Basin Glacial Waters is a pioneering thermal wellness sanctuary. Crafted to immerse guests in a journey of holistic wellbeing, rooted in the elemental purity of the Canadian Rockies.

THE STRATEGY

In collaboration with Matteo Thun, we created a brand that reflects his architecture—quiet, elemental, and grounded in the land.

WE CREATED

A full brand system designed to live within the spa, reflecting its environment through every touchpoint.

BRAND STRATEGY

BRAND IDENTITY

This brand is still a work in progress, with the full brand premiering to the public in fall 2025 

Created at Toolbox Design

thebasin.com